Obama Suffers from the Weight of Great PR Expectations

Posted by jameswdcrawford on January 20, 2010 under Politics | Be the First to Comment

Por qué Obama es para más de 3 años y Michelle para más de 15?, originally uploaded by seretuaccidente.

Is Obama suffering from raising the expectations of a nation?

His campaign was heralded as an incredible success by the public relations industry, but were the American people expecting too much?

Without a successful strategy to follow through on ‘brand’ promises, be they ones of policy or business, a media relations or social media campaign can fall flat on its face.

The best campaigns of public relations are those which are so closely intertwined with its subject that communication messages and the client are inseparable.

This meant, in Obama’s case, he should have created a messaging framework which adapted to the changing narrative of the nation. As expectations shift so should the communications.

Of course all this falls down if a client can’t deliver against its promises.

Google Goggles to revolutionise Search Engine Optimisation (SEO)

Posted by jameswdcrawford on December 8, 2009 under Media | Be the First to Comment

Google Goggles takes SEO out of the hands digital communications and into that of the product designer or anyone involved in the built environment.

The concept of functionality for a designer could in the future also mean consideration must be given to any design being recognisable by Google Goggles. A designer must no longer worry solely about form and ergonomics. Their remit will change to include SEO.

If a design is unrecognisable to Google Goggles, there will be in some cases problems, especially if the world becomes as reliant on Google Goggles as it is on Google Search.

And as a result the role of SEO experts will also change. So far SEO is a digital expertise which broadly falls under marketing or communications channels. However, will this in the future, and how will current SEO experts react?

Panorama vs Ryanair

Posted by jameswdcrawford on October 12, 2009 under PR | 2 Comments to Read

An eye opening insight into Ryanair’s approach to Media Relations. (see link below)

Panorama.pdf

 The problem faced by Ryanair is that the company behaves like a challenger brand despite being the market leader.  That’s just plain arrogant. 

In this email exchange it looks like Ryanair have gone the distance toe to toe with Panorama.  I’m saving my judgment until everyone has had time to view the programme…  What will be the post-broadcast fall out?